We started the execution of the project by defining the product specifications based on our existing clients’ feedback and the needs of our potential customers.
After determining all the required technologies, platforms and developer tools we have created a new development and test environment. As the next step, a comprehensive Customer Development Plan was created to identify the potential target markets, product features and customer acquisition strategies. Alongside the product development process, a series of internal testing rounds took place in order to provide valuable feedback into the different phases of product development. We have opened another office in Miskolc so as to provide job opportunities for talents living in the countryside, as well. As part of our go-to-market strategy, we have created a new brand identity for the Taskfit concept including a new logo, brand book, slogans and other visual and content elements. We launched the product web portal www.taskfit.com and established our social channels on Facebook and Twitter in order to start building the community for our product. An extensive competitor market research was conducted that serves as a basis for our targeted online campaign supporting the MVP launch this fall.
Office workers constantly receive new tasks from a variety of sources. On top of the planned daily activities they get interrupted by telephone calls from clients, ad-hoc tasks from managers, requests for assistance from colleagues, not to mention adverts, personal emails and social media sites. It is like playing chess simultaneously on dozens of boards. Some masters can do it, a few without even seeing the boards, but even they would be confused if the state of all games were mixed on one single board. This is what we do all the time when we work with a computer. As planned work is always interspersed with all kinds of non-planned activities, we tend to have too many applications, documents, and web sites open at any moment, which makes it hard to maintain focus and there is no objective way to tell how much time is spent on one specific task and what we spend our working time with. Mental task switching or context switching is an extensively studied area of modern psychology. It is the process of shifting from one mental state (task set) to another. A task set is defined by Wikipedia as an effective intention to perform a task, accomplished by configuring one’s mental state (e.g. attention) to be in accordance with the specific operations demanded by the task. Performance on individual tasks is disrupted when a switch from one task to another is required. This disruption is characterized by a lower efficiency and decrease in accuracy on a given task. This is known as the switch cost. To determine the exact costs of this kind of mental juggling, psychologists conduct task-switching experiments. By comparing how long it takes for people to get everything done, they can measure the cost in time for switching tasks. They also assess how different aspects of the tasks, such as complexity or familiarity, affect any extra time cost of switching. One task switch between two elementary tasks might waste only 1/10th of a second, but studies have shown that if we do a lot of switching in a day it can add up to a loss of a whopping 40% of our productivity. The more complex the tasks and the more tasks we have, the higher the switch cost. This is the loss that Taskfit turns into a measurable profit.
Taskfit developed by is the missing link between commonly used Enterprise Resource Planning (ERP) systems, Business Process Management (BPM) Suites, project planning and issue tracking solutions, timesheets and calendars. Most companies and individuals use some combination of these software tools every day. The common point among these rather diverse solutions is the concept of the human task. Interestingly, even though the human task is pivotal to all of them, they know very little about how the tasks are actually executed. Meticulous project managers spare no effort to draw Gantt diagrams of their projects down to minuscule details but most of the time the progress information that they can feed back into the diagram is not more detailed than the number of hours reported on the project as a whole in the timesheet system and some vague statements about the status of the tasks gathered from weekly status meeting. The reason behind this strange phenomenon is the simple fact that in the fields of intellectual work it is hard to understand and track how people execute their tasks. Even those who actually do the work are not quite sure what they do, when and how they do it and how efficient they are. The primary uniqueness of the Taskfit solution compared to other products lies in the simple idea that in order to improve efficiency, people working on simultaneous tasks (like most of us do often without realizing) should be assisted in separating one activity from another. Clear separation of daily tasks results in more focus. We realized that this idea can be implemented by combining specific advantages of a multi-desktop environment a task management system and a timesheet, into a generic, low footprint, task execution front-end that all the above mentioned systems can post their human tasks to and get accurate get accurate working time information back with zero administration. This is how Taskfit was born. Taskfit separates tasks and helps to maintain focus. The need for a tool that increases efficiency and improves planning does not need explanation. This is proven by the fact that there are countless project and business process planning software available with varying functionality and costs. Some can do tracking and controlling, some cannot, but none of them handles ad-hoc tasks and none can aid human task execution. This is where Taskfit has been a success and the new improved Taskfit PRO with enhanced functionality and user experience will have the ability to fill in the gap and become an indispensable every day tool.